Note: For optimal email threading, we highly recommend that you send emails from within Pipedrive's native email composition tool.
This is only available as part of our Gold plan — click here to find out how to change plans.
Email threads are Pipedrive's way of showing you the full email conversation you've had with specific participants. If you have the Email Sync enabled with Pipedrive's Gold plan, the emails you send and receive will be automatically put into threads within the Pipedrive Mail tab.
To ensure this works smoothly and as intended, we highly recommend you send emails from within the Pipedrive app.
If you choose to use a non-Pipedrive email composition client, the email threading result may vary from being slightly to significantly different, as each email provider has their own threading logic.
As these threading logics are specific to the email provider, we suggest researching for more information as to your provider's specific threading logic.
Keep in mind that emails in Pipedrive will still be threaded according to Pipedrive's logic, so the resulting threads within Pipedrive — and therefore associations with Deals, Organizations, and People — may vary from what you see in your third-party email client.
The automatic behavior for creating email threads in Pipedrive is that if the system detects an email with a matching subject line and two or more matching participants — including the email sender — those emails will be threaded together, and thus can only be linked to one deal.
To better ensure that your emails don't inadvertently thread, we also recommend sending emails with unique subjects lines — such as "How Pipedrive can help ABC Company!" — for every email you wish to have its own thread.
For this reason it is simpler to use Pipedrive's native email composition tool, as it will ensure consistency and will prevent any confusion, as once an email is threaded, it cannot be unthreaded.
Note: Threads in Pipedrive are displayed for your easy reference and do not mean that the emails within the thread are shared with every possible recipient. Unless an email is directly addressed to a recipient, they will not receive a copy — even if they are included in the thread.