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What does it mean when I follow a product?

Note: The Products feature is one of the many useful features of Pipedrive’s Gold plan. To learn how to switch plans, click here.

This is related to visibility group settings in Pipedrive. Users in Pipedrive will be able to see and edit a product that has its visibility set to appropriately.
Users that are not followers, however, will not be able to see and edit the product.

To learn more about visibility in Pipedrive, click here