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Topics
What is a double opt-in marketing contact?
Where can I find my double opt-in contacts?
How can I know whether a contact is a double/single opt-in?
How can I send a double opt-in request to a contact?
What happens when a contact confirms their subscription?
Can I change the PENDING DOUBLE OPT-IN marketing status back to "Subscribed" or "Unsubscribed"?
Why is the send opt-in email button disabled?
How many double opt-in requests can I send within 24 hours?
How to change the double opt-in requests' sender name?
Will double opt-in emails be sent authenticated if my domain is?
Is there an option to send a double opt-in request to an unsubscribed contact?
How can I see all double opt-in contacts in my contacts list?

Campaigns: double opt-in marketing contacts FAQ

SR
Steven Reinartz, November 2, 2023
Note: Campaigns by Pipedrive is available as a paid add-on.

What is a double opt-in marketing contact?

A double opt-in, also known as a confirmed opt-in, is a contact that confirms subscription to your company’s newsletters by receiving and approving a confirmation email.


Where can I find my double opt-in contacts?

One of the easiest ways to do this is by creating a filter for double opt-in contacts in the people list view.


How can I know whether a contact is a double/single opt-in?

In the contacts view section marketing tab below Marketing status”, look for the double opt-in status. The marketing status for double opt-in subscribed contacts will appear as "CONFIRMED".

Note: To view contacts' marketing status, you need access to Campaigns.

How can I send a double opt-in request to a contact?

To send out a double opt-in request, click on the contact you want to send out a request to and click “Send request” in the marketing section.

Next, you will see a content preview similar to the below screenshot:

Once the double opt-in request has been sent, the marketing status for that contact will be changed to "PENDING DOUBLE OPT-IN":

Note: At the moment, you can't edit double opt-in messages. Also, content is only available only in Pipedrive's product languages.

What happens when a contact confirms their subscription?

When a contact clicks on a double opt-in confirmation link, Pipedrive saves the time and date when the opt-in was confirmed and the IP address that was used to confirm it. This means you will have proof of consent to your newsletter recipients.

Note: To minimize the impact on data privacy, opt-in IP addresses are only visible to Campaigns admins.

Can I change the PENDING DOUBLE OPT-IN marketing status back to "Subscribed" or "Unsubscribed"?

Yes, you can change the PENDING DOUBLE OPT-IN marketing status contact back to "Subscribed" or "Unsubscribed". However, if your subscriber limit (tier) is full and you change the PENDING DOUBLE OPT-IN marketing status contact back to "Subscribed", your contact's status will change to "Pending upgrade".

Note: once you change the PENDING DOUBLE OPT-IN marketing status contact back to "Subscribed" or "Unsubscribed", your double opt-in confirmation will be disabled.

Why is the send opt-in email button disabled?

The send opt-in email button is disabled if:

  1. You don't have a verified default email sender added in the Campaigns settings sender tab
  2. The double opt-in request has already been sent
  3. You don't have send campaigns permissions to send double opt-in emails
  4. You reached your double opt-in daily send-out limit
  5. Your contact unsubscribed from the double opt-in request
  6. Your Campaigns account is suspended

How many double opt-in requests can I send within 24 hours?

To protect our infrastructure, you can send up to 100 double opt-in requests within 24 hours. If you want to send out more than 100 emails per 24 hours, please reach out to our support team.

Note: If your emails' unsubscribe or abuse rate is too high, the Campaigns compliance team might refuse to a limit change request.

How to change the double opt-in requests' sender name?

Double opt-in emails are sent out from the default verified sender selected in the Campaigns settings sender section.

To change the default sender, please click on "..." and set the new sender as default:


Will double opt-in emails be sent authenticated if my domain is?

Yes, if the sender domain is authenticated in the Campaigns' domain authentication section, double opt-in emails will be sent out authenticated:


Is there an option to send a double opt-in request to an unsubscribed contact?

Yes, you can send out double opt-in requests to unsubscribed contacts, especially if the contact in question wants to resubscribe to your emails.


How can I see all double opt-in contacts in my contacts list?

Click on the gear icon in your people list view and you'll be redirected to the “Choose columns” section. From there, search for double opt-in checkbox and tick it:

Note: The marketing status field will only be available upon enabling Campaigns. If you enable double opt-in, you will also see the double opt-in column next to the marketing status column.
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