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Automations: frequency limits

Steven Reinartz, August 22, 2025

Note: The Automations feature is only available on the Growth plan and higher.

Pipedrive’s frequency limits constrain the number of times any automation may run within a pre-determined timeframe. They’re designed to support an automation’s optimal performance and speed.

These limits serve as a safeguard mechanism to protect Pipedrive’s infrastructure and prevent companies from creating loops.

When are frequency limits applied?

Frequency limits may be applied under any of the following conditions:

If the automation is triggered by a bulk action
If the automation creates a loop (e.g., automation 1 is triggered by a deal update and creates an activity and automation 2 is triggered by an activity creation and updates a deal)
If the automation triggers several other automations (e.g., if you have one automation that creates a deal when a person is created and another that creates a person when a deal is created)

Note: These limits are time-based, meaning they’re automatically lifted after a pre-defined amount of time has elapsed between activations. To ensure the limits run as scheduled, make sure everything else is configured properly and meets any of the above conditions.

How to know when you have reached a frequency limit

Automations that reach the frequency limit will be stopped. To see stopped executions, navigate to “History” and select the “Stopped” filter.

If you open the automation, you can see whether it was due to frequency limits.

Note: Only executions that stopped due to bulk action triggers will appear in your automation History under the Stopped filter. Executions stopped due to loop detection or due to triggering other automations aren’t expected to run, so we’ve removed them from the visible logs.

If your automation stops but nothing shows in the history, it may have been stopped due to loop protection or triggering other automations.

If you’re seeing this message but don’t know why your automation reached its limit, please contact our support team for further assistance.

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