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Knowledge Base/Features/Automations/Automations: templates

Automations: templates

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Yssel Salas, October 9, 2025
Note: The Automations feature is only available on Growth and higher plans. Learn how to switch plans in this article.

In sales, as in life, time is the most valuable resource we have. Pipedrive’s automation templates help you preserve this resource by making it even easier to automate certain tasks in your sales process.

These templates serve as ready-made automations that can be implemented quickly and with minimal effort, allowing you to use your time on what matters.

Templates are also a great way for you to get comfortable and proficient with our automation feature if you’re new to Pipedrive.

To access the templates, go to “...” (More) > Automation > Templates in your Pipedrive account.


How to use templates

From the automations page, click Templates to reveal available ready-made automations, curated by type and collections. Find the process you wish to automate from this selection and click on the template to begin configuring your chosen automations.

The template setup dialog will ask for all the details the automation requires. Simply make your selections and click “Save as draft”.

Once saved, your automation is active and you can get back to doing what you do best, assisted by your new time-saving automation.

All template-created automations can be edited from the automation page at any time.

If you create the automation, it will appear in the “Owned by me” filter. Automations created by colleagues will appear under “Owned by others”. Automations created by templates will behave just like the automations you create from scratch.


Available templates

Pipedrive offers 36 pre-made automation templates, categorized by collection.

Each of these powerful templates allows for customization within the template and additional customization once completed.

Focus on deals

Add products to existing deals
When a deal is moved to a new pipeline stage, add a product to it
Add products to new deals
Every time a deal is added, add a product to that deal
Re-engage with inactive deals
Follow up on inactive deals
Interact with new deals
Follow up every time a deal is added
Engage with deals that are progressing
Follow up when a deal is moved to a new pipeline stage
Avoid rotting deals
Follow up every time a deal has not changed stages for a certain time
Get in touch with new customers
When a new deal is added, send a campaign
Contact won deals
Every time a deal is won, send a campaign
Focus campaign for lost deals
Every time a deal is lost, send a campaign
Send a campaign when a deal is moved
When a deal is moved to a new pipeline stage, send a campaign
Follow up on completed activities
When an activity is marked as done, follow up and move the deal to a new pipeline stage
Add new deals
Every time a new person is added, create a deal

Engage with leads

Email new leads
Every time a lead is added, send an email
Email to existing leads
When a lead label is updated, send an email
Nurture new leads
Follow up every time a lead is added
Get in touch with new leads
Follow up every time a lead is added and its label has not changed
Re-engage with inactive leads
Follow up every time a lead is updated and its label remains unchanged
Focus on updated leads
When a lead’s label is updated, send a campaign
Welcome new leads
When a new lead is added, send a campaign

Optimize your work

Qualify leads
Every time a lead label is updated, convert the lead into a deal
Keep tabs on completed activities
Follow up every time an activity is marked as done
Send a campaign on completed activities
When an activity is marked as done, send a campaign
Welcome new persons
Follow up every time a new person is added
Send welcome campaign to new people
Every time a person is created and their marketing status is subscribed, send a campaign
Send welcome campaign to newly subscribed people
When a person’s marketing status changes to subscribed, send them an email campaign
Send a targeted campaign based on filtered people
When a person falls into a specific filter, send them a campaign

External apps

Add tasks when moving deals
When a deal is moved to a stage, add an item in an external app
Off boarding lost deals
When a deal is lost, add an item in an external app
Handing over won deals
When a deal is won, add an item in an external app
Tell your team about new deals
When a deal is added, send a message
Update your team about deals moving
When a deal is moving to a new stage, send a message
Celebrate when deals are won
Communicate every time a deal is won
Notify your team about lost deals
Communicate every time a deal is lost
Notify your team about archived deals
When a lead is archived, send a message
Getting ready for new leads
When a lead is added, add an item in an external app
Communicate about new persons
When a person is added, send a message
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