Knowledge Base

What is DMARC?
Does DMARC improve deliverability?

Campaigns: DMARC and email deliverability

Yssel Salas, November 2, 2023

What is DMARC?

Domain-based Message Authentication, Reporting and Conformance or DMARC, for short, is an email authentication protocol that prevents email senders and recipients from receiving spam, spoofing and phishing.

This protocol ensures the authenticity of the sender and the validity of the email. Configuring emails to pass DMARC is the only way for email senders to inform email recipients that the emails sent from their domain are legit.

DMARC is not mandatory, but most modern email servers are now using it, which means if your DMARC is not set up correctly, your emails could be sent to spam.

Does DMARC improve deliverability?

DMARC allows you to check whether emails sent using your domain are properly authenticated using SPF and DKIM. This helps you identify and fix any authentication issues that can affect the deliverability of your emails.

Preventing spoofed emails from reaching users can lower spam complaints and protect your domain's reputation with ISPs.

Why is it recommended to authenticate DMARC-protected email sender domains before sending email campaigns via Campaigns?

If you have a sender email linked to a DMARC-protected domain and want to send an email campaign using Campaigns, we recommend that you authenticate your domain. This is to give Pipedrive permission to send emails on your behalf using your domain name.

This will let your emails pass the DMARC check conducted by the email receiving server of your campaign recipients. Without authentication, you may experience email deliverability issues such as emails delivered in the junk folder (in case of quarantine DMARC policy) or blocked.

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