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How are emails threaded in Pipedrive?

Jenny Takahara, April 24, 2024
Note: The email sync feature is one of the many useful features of Pipedrive’s Advanced and higher plans.
Email threads are Pipedrive's way of showing you the full email conversation you have had with specific participants. If you have email sync enabled, when an email is composed by replying to or forwarding a previous message, it will always be threaded together with the original email.

And once emails have been threaded together, they can only be linked to one deal and contact person.

Note: To ensure this works smoothly and as intended, we highly recommend you send emails from within the Pipedrive app using email sync.

Things to keep in mind

1. Pipedrive identifies email threads using the following internet message headers:

  • Message-Id – the message being sent
  • In-Reply-To – the message being replied to
  • References – the thread where the message originated.

When synced emails match these rules, they’ll be threaded together on our side.

2. Pipedrive has its own threading rules, so threads may appear differently between Pipedrive and your email provider.

3. Emails in Pipedrive can’t be unthreaded.

Note: Internet message headers are pieces of code that authenticate a message using essential details.
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