Knowledge Base

How does it work?
Setting up the Web Visitors feature
Viewing and managing your Web Visitors inbox
Visitor details
Converting visitors to leads, deals and organizations
Prospector in Web Visitors

Web Visitors feature

Jenny Takahara, September 9, 2022
Note: The Web Visitors feature is a paid add-on. You can learn more about how pricing is calculated in this article.

Analyzing your website's traffic is essential when learning about visitor behavior and finding the best potential customers to target during the early lead generation stages. Not all of your website visitors will turn into customers, so it's important for your sales team to know early on where to focus their time and energy. To help you navigate through your website traffic, you can use Pipedrive's Web Visitors feature.

The Web Visitors feature will allow you to track visitor activity on your website to track and identify the companies who are most engaged with your website and most likely to turn into customers.

How does it work?

The Web Visitors feature will allow you to inject a website tracking script to your website to collect visitor information and present you with reports of not only which companies are visiting your website, but also the amount of activity each visitor has while interacting with your website, such as what pages each visitor is visiting and where they are coming from.

The companies are then sorted by quality and listed as sales leads in the Web Visitors inbox in your Pipedrive account. The visitor information is synced hourly, so your sales team can keep track of new leads and immediately reach out to potential customers to kick off the sales process.

Note: Our Web Visitors feature is powered by Leadfeeder.

Setting up the Web Visitors feature

Note: This action is only possible for admin users.

To set up your Web Visitors tracker, go to Leads > Web Visitors, and then click on "Subscribe". You will be prompted to set up your Web Visitors feature by embedding a tracker script into your website.


The process of installing your tracker script will be different depending on what you use to host your website. You can learn how to install the script on your website in this article. You will be able to install the script on multiple websites. To distinguish visitors from different sites, you can create a filter with a Hostname (domain) condition.

Viewing and managing your Web Visitors inbox

To view and manage your Web Visitors leads, go to Leads > Web Visitors. Your Web Visitors inbox will show you the companies that have visited your website, when they visited, and whether they are linked to any organizations in your Pipedrive account.

The visitor information will be updated regularly, but you can click on the refresh button in the top left corner of the page to manually pull in the newest data from your website. You can also customize your view by changing what to sort by or filter for the leads based on certain criteria.


Your web visitors

Order your leads by quality or last visit time. The quality of the visitor is an overview of how engaged a visitor was on your website and determined by the number of page views during the visit session.


Filtering your web visitors by date

You can find the visitors that have last visited your website in the time frame you select.


Filtering your web visitors by visitor type

There are also a few pre-determined filters that you can select to further narrow your results.

  • All visitors
    All of your web visitors
  • New visitors
    Visitors with a first visit in the selected time frame
  • Top visitors
    Visitors with at least three different page views and with an assigned industry
  • Linked to organization
    Visitors that are linked to an organization in your Pipedrive account
  • Not linked to organization
    Visitors that are not linked to an organization in your Pipedrive account

You can create a custom filter for your website visitors by clicking on "+ Add new filter". The filter will show up in your filters list once it has been named, customized and saved.

  • Country— by individual countries, multiple countries, or exclude certain countries.
  • Page URL – by visitors who have visited specific pages or areas (URL paths) on your website. This filter is useful if you want to filter out visits from a specific marketing campaign, for example.
  • Visit length – by the amount of time visited by seconds
  • Visitor's industry – by industry the visitor is in
  • Source/medium – by source of visit, such as "Google/organic", or "direct"
  • Visitor's employee count – the number of employees at the visitor's company
  • Hostname (domain) – by the domain of the company
  • Landing page path – by the pathway taken by the visitor
  • Linked to Pipedrive organization – by whether the visitor is linked to an existing Pipedrive organization or not


Hiding leads

If the visitor is irrelevant to you, you can choose to hide the lead by clicking on the eye icon when you click on one of your web visitor leads.

After clicking the eye, you will confirm by clicking on the “Hide visitor” red button. Once a visitor is hidden, they can not be un-hidden.

Visitor details

The bar to the left of your visitor information will reflect the lead quality, which is determined by the number of page views in a visitor session.
A full green bar means a higher quality lead, and a low red bar means a lower quality lead.


If you click on the visitor entry, a side panel will appear, containing the details on the company and the visit.

  • Company name and visits summary
    The number of times this company has visited your website, the last visit date, page views and bounces (visits that are 1 page)
  • "Linked to visitor" section
    Any leads, deals, or organizations that the visitor is linked to in Pipedrive. This is useful in tracking interest levels through visits even after deals and contacts have already been created.
  • Company information
    Company information including description, address, website, industry, size and any social media links
  • Visits
    Details on each visit of the company, the source of each visit, number of pages visited and the length of each visit

You can expand each visit to see detailed information on each page that was visited.


Converting visitors to leads, deals and organizations

When you decide that a web visitor has the potential to be a sale, you can convert it to a lead, deal, or organization. To do this, you can select the visitor in your Web Visitors inbox and click on "+ Lead", "+ Deal", or "+ Organization" under the Linked to visitor section.


You will be notified if Pipedrive detects a potential duplicate in your organization list.

Note: If you choose to add a visitor as a deal or a lead, an organization will automatically be created.

Once items are linked to the visitor, you can click through directly to the corresponding item's detail page. Information on the visits made by that company will be added to the linked deals and organizations as a note.


In the organization detail page, you will see the newly created custom fields Linked web visitor and Latest web visit, that is automatically populated with Web Visitors information. These custom fields also make it easy for you to filter your organizations in the list view.


What if the same company visits again?

Any new visits made from the Web Visitors will automatically appear on the Web visitor's page as well as in the detail views of any linked deals and organizations. The Latest web visit custom field will also be updated automatically with the latest visiting information, so you can stay up to date with the latest activity of your ongoing deals.

Prospector in Web Visitors

Note: Prospector is part of the LeadBooster add-on. Learn how to install this add-on in this article.

Prospector is an outbound lead generation tool that will allow you to search for and gather high-quality leads based on set criteria, and it is possible to gather these leads from within the Web Visitors add-on.

When clicking on a Web Visitor in the list of results, you will be able to see the details of the organization and, at the bottom, you will find a section for people to work in that company. To find out the details of these people, click on "Subscribe for LeadBooster".

The contacts and the details of your visitors will be revealed.

You can keep prospecting from Web Visitors as many times as you want. For every lead that you add to your account, a credit will be spent. Learn more about Prospector credits in this article.

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