Base de connaissances

Outfunnel by Pipedrive is included in your Pipedrive plan. The apps you can connect depend on your Pipedrive plan, and a fair-use cap applies to the volume of data you sync.

Pipedrive plan	Apps included
Lite and above	Calendly, Facebook Lead Ads, LinkedIn Lead Gen Forms, Wix, Webflow
Growth and above	Everything above, plus Mailchimp
Premium and above	Everything above, plus other marketing and database apps: Klaviyo, ActiveCampaign, Brevo, MailerLite, Google Sheets and Airtable

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Is there a limit on how much data I can sync?

Yes. A fair-use cap applies to the amount of data synced. The cap is set to cover the needs of most businesses.

• Lite plan - sync leads/form submissions for up to 500 active contacts per month.
• If you're on the Lite plan and migrated from an older Pipedrive Mailchimp integration, you can keep syncing Mailchimp for up to 25,000 active contacts per month.
• Growth plan and above - sync form submissions, contacts and engagements for up to 25,000 active contacts per month.

Please note we reserve the right to change the fair use policy caps.

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How is my usage counted?

We use active contacts to determine fair use. A contact counts as an active contact if, in the given period:

• The contact is part of a contact or form sync, or
• An engagement has been recorded for the contact

Good to know:

• You can make unlimited updates to a unique contact (based on email address) within a period.
• Each unique contact is counted only once per period, even if they are part of several syncs.
• Only contacts that match the conditions above are counted. For example, if Pipedrive has 10,000 people but only 2,000 are in an active sync, your active contacts count is 2,000.
• The count resets at the start of each month.

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Where can I see my current usage?

You can see your usage on the Usage and Plans page in Outfunnel by Pipedrive.

You can also see how much data each connection has synced on the respective Status pages.

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What happens when I reach the fair usage cap?

You'll see a notification in-app and we may also send you notifications via email.

During the introductory period, your data keeps syncing even if you go past the fair-use cap. From Q1 2027, we may ask you to upgrade your plan or buy an add-on to keep syncing.

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How can I keep my usage down?

Contact sync

• We recommend only syncing contacts that you are actively marketing to and removing the inactive contacts from the Pipedrive filter.
• Contacts that run into compliance errors in contact sync count toward Active Contacts. We recommend removing these contacts from your Pipedrive filter

Engagement sync

• Consider turning off email send recording as this usually generates the most Active Contacts. This way Outfunnel by Pipedrive only records engagement for opens/clicks/bounces/unsubscribes.