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Common reasons data from connected apps is not syncing as expected

Andrus Purde

最終更新日：November 6, 2026

If data is not syncing between Pipedrive and your connected apps as you expect, this article walks you through the most common causes and how to fix them.

Where to find Outfunnel in Pipedrive

Goto Settings > Tools & apps > Marketing sync (or Mailchimp or Calendly). This opens Outfunnel by Pipedrive in a new window, where you can review your syncs and their status.

Contact sync

Start by checking the status page. It shows what ran and what failed. If this does not answer your question, review the common issues below:

The selected Pipedrive filter doesn't have any contacts. If no contacts show on the status page after a few minutes, there may be no contacts in the target filter, so there is nothing to sync.
Contacts in "Syncing" status. "Syncing" means the sync is still running or the destination app hasn't confirmed it yet. Larger datasets (5,000+ contacts) can take 20 minutes or more because of API limits. Some apps, such as Mailchimp, can take up to an hour to confirm, even though the data is already visible there.
An app may be disconnected. If you see errors when editing the connection, open the Integrations page in Outfunnel by Pipedrive and reconnect your apps. Then restart the sync.
The email field is incorrect or missing. Contacts with a missing or invalid email address can't be synced. [PD-KB link: How to find and remove invalid email addresses from Pipedrive] (Error: [email protected] looks fake or invalid, please enter a real email address.)
Required fields are empty. Destination apps usually require some fields to be filled (for example, email and/or name). Contacts without the required fields are not synced. (Error: Please fill first name, last name or name field)
The contact has been deleted or is in a compliance state. If a contact has been deleted, has unsubscribed or is in a compliance state in the destination app (usually a marketing tool), you may not be able to add them back. (Error: [email protected] is in a compliance state due to unsubscribe, bounce, or compliance review and cannot be subscribed)
Duplicate email. If several contacts in your source have the same email address, only the first contact with that email is synced. Merge these contacts in the source app to fix the issue. (Error: Another contact with ID 1234 synced with exactly the same email or Another contact with ID undefined synced with exactly the same email)
No admin rights. If an app was connected by a user without admin rights in that app, some contacts may not sync. Reconnect the app with an admin user. In the shared space, connections can be made or reconnected by Pipedrive admins and by regular users with the relevant permission.
Field content is incompatible between the source and destination app. Some destination apps validate field data. If the source data doesn't pass validation, the contact may not sync, or only the fields that pass validation are synced.
Single/multiple option fields: The value must already exist as an option in the destination field for the data to sync.
Phone fields: The destination field may only accept phone numbers in a specific format, such as +12345678901 (country code and phone number). If the source data contains "-" or ".", it may not pass validation. Edit the phone numbers in the source app, or sync the phone number to a text field.
Address fields: The address may be incomplete. (Error: Your merge fields were invalid. Field: ADDRESS, reason: Please enter a complete address)

Engagement sync

Here are common reasons why marketing engagements are not recorded in Pipedrive:

Older engagements may not be synced. Depending on the app, engagement is recorded from emails sent after you set up the connection, or also from the last 30 days (Mailchimp, Klaviyo and ActiveCampaign).
Manual unsubscribes are not synced. Unsubscribes made manually by a user in the marketing tool are not synced. Only unsubscribes initiated by the recipient are synced.
Pipedrive or the marketing tool may be disconnected. Edit the connection and check the field mapping. If you see both the Pipedrive and marketing tool fields, you can skip this step. If you see an error or any fields are missing, reconnect your apps on the Integrations page and run the sync again.
Brevo automation and transactional campaigns. These are not supported yet.
No send event recorded for a Mailchimp campaign. If a Mailchimp email soft or hard bounces, the send activity is not created in Pipedrive. If a contact soft bounces, nothing is synced to Pipedrive until the soft bounce turns into a send or a hard bounce in Mailchimp.

Form sync

General (applies to all forms)

Here are common reasons why forms or fields don't show, or why submissions are not recorded in Pipedrive. If these steps don't resolve the issue, check the form-specific sections below.

Note: Some or all forms are not visible in the selector.

Timing issue: A new form may not have been detected yet. Submit a new test entry and click "Refresh fields" in the form selector.
Non-public forms: Only publicly available forms can be detected. Forms behind a sign-in (for example, on a staging site) won't show. Make the form public and submit a test entry.
Cloudflare: If your site is protected by Cloudflare, it may be blocking Outfunnel by Pipedrive requests. To fix this:
Go to Security > WAF > Custom rules > Create rule.
Set the field to URI Path and match requests containing: /outfunnel/
Set the action to Skip > Managed Challenge (and "All remaining custom rules").
Deploy.
Some or all fields are not syncing to Pipedrive. If you sync data to a single or multiple option field and the value doesn't exist in the destination yet, the data is not synced. Create the value in the destination app.
Form submission activities are not created in Pipedrive. Outfunnel by Pipedrive uses the standard form submission activity type if one exists and creates a new activity type if it doesn't.

Wix forms

Some Wix forms are not visible. Only new Wix forms are supported. Old forms are not. To check which forms you have, go to Wix > Choose site > Customers and Leads > Forms & Submissions and check whether the form is listed under the new or old forms menu. If it's an old form, recreate it as a new form.

Calendly

Some or all event types don't show in the selector. API access may not be available on your Calendly plan or for your user. API access in Calendly is available on the Standard, Teams, Professional and Enterprise plans. Also make sure you have admin rights in Calendly.

Important: After you upgrade your Calendly plan or get admin rights, reconnect Calendly on the Integrations page.

Facebook Lead Ads (Meta instant forms)

Note: Some or all forms don't show in the selector.

Make sure you have at least one lead ad.
Check that you have admin permissions for both the page and the ad account.
Make sure you're connected to the correct page. If you see forms from another page, disconnect Facebook on the Integrations page and reconnect it.
Make sure you've accepted the terms of service. You can check this at https://www.facebook.com/ads/leadgen/tos.
Check that you have leads access. Go to https://business.facebook.com > Business settings > Integrations > Lead Access > CRM. Add Outfunnel and enable permissions.
If you don't see CRM, the connected user is missing permissions for that page. Ask the page admin for admin permissions.

The contact is not created in Pipedrive.

Make sure you're using the pre-filled email field in your Facebook lead ad, not a custom field.
Check that you have leads access. Go to https://business.facebook.com > Business settings > Integrations > Lead Access > CRM. Add Outfunnel and enable permissions. If you don't see CRM, the connected user is missing permissions for that page. Ask the page admin for admin permissions.
Submit a test lead at https://developers.facebook.com/tools/lead-ads-testing/ (use the preview form) and click "Check status".
If the status shows a failure with error code 103, "CRM access has been revoked from Lead Access Manager", reset your permissions: go to Facebook Business Manager > Integrations > Leads Access, select the relevant page and click "Reset default access".
Then disconnect and reconnect Facebook in Outfunnel by Pipedrive.

LinkedIn Lead Gen Forms