What’s new in Pipedrive plans?
In 2025, we introduced a new pricing and packaging structure across all Pipedrive plans.
These changes reflect how the product has evolved, bringing key features and usage limits closer to how teams use Pipedrive today.
Why did we make these changes?
Our goal is to simplify plan offerings, improve platform performance and provide a more scalable experience for businesses of all sizes.
What changed?
You’ll notice changes in both the plan names and their structure.
The new plans are:
- Lite
- Growth
- Premium
- Ultimate
Each one is designed to reflect the tools, limits, and scale appropriate for that stage of business growth.
Here’s how existing plans transition:
Essential | Lite |
Advanced | Growth |
Professional and Power | Premium |
Enterprise | Ultimate |
From Essential to Lite
If you’re on the Essential plan, Lite gives you added tools and higher limits with no major changes to how you work in Pipedrive.
What’s new in Lite?
- Deal card customization
Choose what information shows in your pipeline view to highlight key fields, reduce clutter, and review deals faster. - Enforced two-factor authentication (2FA)
Admins can now require users to log in using 2FA, ensuring compliance and reducing security risks. - Web to mobile calls
Click any number in the web app and complete the call on your mobile device, with the call logged automatically. - Higher lead and deal limits
Essential: 2,000 active leads + deals per user
Lite: 2,500 per user
How to switch from Essential to Lite?
Go to Billing > Manage subscription in your account settings.
From Advanced to Growth
If you're on the Advanced plan, Growth adds tools for better forecasting, automation and lead tracking while keeping your existing workflows intact.
What’s new in Growth?
- Forecast view and reports
Visualize and plan future revenue with:- Forecast view (revenue by pipeline stage)
- Forecast reports (project revenue over time)
- Sequences
Build structured, repeatable lead-nurturing workflows using manual emails and follow-up tasks. - Contacts timeline
View a chronological record of emails, calls, and meetings to understand relationship history and personalize outreach. - Also included
- Deal card customization
- Enforced 2FA
- Web to mobile calls
Higher limits
Feature | Advanced | Growth |
|---|---|---|
Leads + Deals (per user) | 4,000 | 5,000 |
Reports | 30 | 50 |
If/else steps (per automation) | 1 | 3 |
How to switch from Advanced to Growth?
Go to Billing > Manage subscription in your account settings.
From Professional to Premium
If you’re currently on the Professional plan and looking for more flexibility and advanced tools, the Premium plan offers enhanced functionality, broader limits and additional collaboration features without requiring major changes to your workflow.
What’s new in Premium?
- LeadBooster included
Gain access to powerful lead generation tools:- Chatbot: Engage visitors in real time
- Live Chat: Connect users to real support
- Prospector: Source leads from a global database
- Web Forms: Capture traffic and turn it into contacts
- Custom scoring and enrichment
Automate your lead qualification process with:- Scoring based on deal fit
- Enrichment using firmographic data (e.g., industry, revenue)
- Team inbox
Collaborate on email conversations using shared inboxes like [email protected] while maintaining visibility and ownership. - Also included
- Projects: Manage post-sale tasks inside Pipedrive
- Enforced 2FA: Ensure account-wide login security
Higher limits
Feature | Professional | Premium |
|---|---|---|
API tokens | 90,000 | 150,000 |
Leads + Deals (per company) | 10,000 | 15,000 |
Reports (per user) | 150 | 250 |
Active automations | 100 | 150 |
If/else steps (per automation) | 5 | 10 |
Email syncs (per user) | 2 | 3 |
Teams (per company) | 3 | 15 |
Custom visibility groups | 3 | 15 |
Custom permission sets | 2 | 15 |
Sequences | 5 | 10 |
How to switch from Professional to Premium?
Go to Billing > Manage subscription in your account settings.
From Power to Premium
If you’re currently on the Power plan, the Premium plan offers more flexibility, higher customization limits and additional lead generation tools while maintaining your current workflows.
What’s new in Premium?
- LeadBooster included
With Premium, you’ll have access to:- Chatbot: Engage visitors in real time
- Live Chat: Connect users to real support
- Prospector: Source leads from a global database
- Web Forms: Capture traffic and turn it into contacts
-
Higher limits for permission sets and data enrichment
You’ll have more flexibility to configure access and enrich your contact data. Enforced 2FA included
Feature | Power | Premium |
|---|---|---|
Custom permission sets (per company) | 10 | 15 |
Enrichment credits | 50 | 100 |
How to switch from Professional to Premium?
Go to Billing > Manage subscription in your account settings.
From Enterprise to Ultimate
If you’re on the Enterprise plan, the Ultimate plan offers similar tools but with newly introduced limits, aimed at keeping the platform scalable and reliable for all users.
What’s different in Ultimate?
Feature | Enterprise | Ultimate |
|---|---|---|
Custom fields | Unlimited | 500 |
Reports (per user) | Unlimited | 500 |
Teams (per company) | Unlimited | 25 |
Custom visibility groups | Unlimited | 25 |
Custom permission sets | Unlimited | 25 |
Why are limits being introduced?
These limits reflect industry best practices and are designed to:
- Keep the platform stable and performant
- Ensure consistent usability across all accounts
- Prevent excessive configuration that could reduce overall system reliability
The goal is to make sure Pipedrive remains efficient and scalable for everyone.
In addition, we’ve made our lead generation add-on included on the Ultimate plan, giving you access to:
- Chatbot: Engage visitors in real time
- Live Chat: Connect users to real support
- Prospector: Source leads from a global database
- Web Forms: Capture traffic and turn it into contacts
How to switch from Enterprise to Ultimate?
Go to Billing > Manage subscription in your account settings.
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