Knowledge Base

The campaign report displays data about a single campaign, so you can understand campaign success and use the data to improve your future marketing efforts.

Tracking your campaign

Data on the top location performance is available to users who send out campaigns and have engagement tracking enabled. When you turn on tracking, you allow Campaigns to add a tracking feature to your sent email campaign.

Before sending your email campaign, enable the Engagement tracking at the bottom of your campaign draft. You can learn more about campaign notifications here.

Learn more about email campaign management

Once you have sent your email campaign, you’ll see a breakdown of sent campaigns with their status from your Email campaigns tab.

On this page, you’ll see the campaign status, the number of emails delivered, and your open and click rates. To see more in-depth reporting on a specific campaign, click it to open the campaign overview.

What is tracked?

Engagement

You’ll see the Engagement section at the top of your campaign overview. This gives you an understanding of your campaign‘s opens and clicks.

• Total/Unique opens – The number of unique contacts who opened your campaign. Total opens show the total number of times the campaign was opened, since contacts can open a campaign multiple times.
• Open rate – Displays how many contacts opened the campaign in percentages from all emails delivered
• Total/Unique clicks – Unique clicks is the number of contacts who clicked on links inside your campaign. Total clicks show the total number of times a link was clicked, since contacts can click a link several times.
• Click rate – This is how many contacts clicked on links inside the campaign as a percentage of all emails delivered
• Click-through rate – Your click-through rate is how many recipients clicked on links from those contacts who opened campaigns, in percentages

Delivery

In your Delivery section, you’ll see a breakdown of your successfully delivered emails, your bounced emails, unsubscribes and spam reports.

• Successfully delivered – When you send out a campaign, not all emails are always delivered. The email may be wrong, the contact‘s inbox could be full, their server could be blocking specific email addresses, etc. This number shows how many contacts received the campaign in their inboxes.
• Bounced – The number of contacts that didn’t get the campaign delivered
• Unsubscribed – This is the number of contacts who unsubscribed from your marketing communications from this campaign
• Reported as spam – This is the number of contacts that marked your campaign as spam

Performance over time

The Performance over time chart displays what days and times your campaign received the most opens and clicks. Analyzing this data can help you plan the most effective times for your future campaigns.

Links performance

Here you’ll see a list of the links included in your campaign and the percentage of clicks on links in that specific email.

Artificial clicks

Artificial clicks are automated security clicks generated by firewalls or email security software.

Some email providers scan all links in an email before delivering it to the recipient’s inbox. During this scan, the system automatically “clicks” the links to check for malicious content.

These automated clicks can increase your click rate and click-through rate, even though no real person interacted with the campaign.

If you notice unusually high click activity that doesn’t match overall engagement, artificial clicks might be the reason.

Distinguishing artificial clicks from real engagement

To better understand whether clicks are generated by security scanners, you can use a hidden pixel test:

• Create a very small, transparent 1x1 pixel image in your email template

• Add a unique link to that image

• Track clicks on that specific link

Because recipients are unlikely to click on an invisible image, clicks on that link are most likely automated security scans.

By comparing clicks on your main call-to-action links with clicks on the hidden pixel link, you can better estimate real user engagement.

Additional indicators of artificial clicks

Another sign of automated security scanning is unusual click behavior from a single recipient.

For example, if one contact is recorded as clicking every link in the email at the same time (including all social media icons), this is a strong indication of a security scanner rather than a human interaction.

Human recipients usually click one or two relevant links. They rarely click every available link in a campaign within seconds.

You can use Campaigns insights to review individual recipient activity and identify this type of pattern.

Top locations performance

Campaigns’ top location performance (GEOlocation) is a solution that helps you to see where your subscribers are located when they open your email campaign.

This solution can help you identify the ideal time to communicate with your contacts, when your subscribers are most likely checking their emails.

When you send out an email campaign with engagement tracking switched on, we send it together with Campaigns inserted picture elements and Campaigns inserted tracking links on your added links. When your subscriber opens an email campaign, the picture elements load.

In most cases, images are loaded automatically, but in email providers such as Yahoo and Gmail, subscribers can turn off automatic image loading.

As soon as images are loaded for the first time, we update the data in your Top location performance section.

How do we report which country your subscriber opened your campaign from?

Our service checks from which country the email service provider, such as Gmail, requested our picture elements. Because the location is IP-based, we know which country to show in the Top location performance section.

If Campaign reports show that your subscribers opened a campaign from the USA, does it mean subscribers are located in the USA?

Not always. In most cases, open location data won’t tell you if a subscriber is located in the country where the campaign was opened.

The reason behind this is the email provider's proxy server. For example, if Gmail and Yahoo proxies are located in the USA, then images will be loaded from the USA and open will be counted from the USA.

What else could be a reason why the subscriber location is not exactly where the contact is located?

• The subscriber uses a Virtual Private Network (VPN), which helps to hide their privacy, including their location
• The subscriber is using proxy solutions
• The subscriber forwarded your emails to people in other locations, meaning that the clicks came from different locations
• IP addresses can be relocated to different regions. Even though we keep the most recent IP service information up to date, sometimes an open or click occurs while an update is in progress.
• The subscriber is using other technologies to hide their location

What to expect in the near future?

Mail applications such as Apple Mail and Outlook, as well as web email providers, may implement privacy protection features that are enabled by default.

These features can hide the subscriber’s actual location. As a result, when a subscriber opens or clicks a link in your campaign, the activity may be reported from a different country than the subscriber’s real location.

Recipients tab

The Recipients tab provides you with a full list of contacts who engaged with your campaign. Contacts are split by their behavior – Opened, Clicked, Unsubscribed and Bounced.

Bounces

Bounces are contacts on your list who did not receive your email campaign. There can be some reasons why your emails have bounced.

• Hard bounce – These are email addresses that don't exist, likely due to typos, incorrect domains or inactive email addresses.
• Soft bounce – Soft bounces occur when the email address is correct, but the email was not delivered due to content rejection, the receiver’s inbox being full, the email size being too large, etc.
  
• Temporary bounce – Your email campaign has attempted delivery multiple times, but as a result of the recipient’s server not responding, your email wasn‘t delivered
  
• Blocked bounce – This is caused if your email includes inappropriate links or if the receiver has added your email address or IP to their blocked list
  

Contact and engagement data

As well as viewing your data on the recipient’s list, you can also find your contact engagement data on the contacts detail view and the deal detail view linked to the contact.

In the engagement section of your contact and deal detail view, you’ll see both changes to the contact status and a record of every specific campaign the contact has engaged with.

Initially, the campaign item will show the contact name, the campaign name and the time sent. As the contact opens/clicks the campaign, the event will update automatically.

Marketing status updates will show if:

• The contact has been marked as “Subscribed”
• You sent a double opt-in request email, changing the status to “Pending double opt-in”
• Your contact has unsubscribed, changing the status to “Unsubscribed”
• When the contact has hard bounced for some reason, you’ll see the “Bounced” status