Knowledge Base

Configuring your visibility groups
How many visibility groups can I have?
Visible-to settings in Pipedrive

Visibility groups

Jenny Takahara, March 1, 2024

When managing a team, there will be occasions when you will want certain users to not see specific information in your account. To allow you to categorize your users and dictate what items they will be allowed access to see, Pipedrive offers visibility groups.

While permission sets in Pipedrive dictate what actions the users in your account are able to perform, visibility groups dictate what information your users are able to view in Pipedrive.

Configuring your visibility groups

Note: This action is only available to users with account settings access.

To begin configuring your visibility groups, go to Settings > Manage Users > visibility groups.

The number of visibility groups you have is dependent on which subscription plan your company account is on.

Note: When you set a user’s visibility for any item group, that rule applies to their reports and dashboards in Insights as well. Learn more about visibility in Insights in this article.

Essential and Advanced plans

If you‘re on the Essential or Advanced plan, you’ll have the default group for all of your users.

You can configure the visibility of your leads, deals, people, organizations and products to one of two options:

Item ownerCan view and edit: owner, admins of the app, followers, parent visibility group members.
All usersCan view and edit: everyone in the company.

Professional, Power and Enterprise plans

If you’re on the Professional, Power or Enterprise plan, you can create additional visibility groups – and sub-groups, if needed – for more detailed visibility breakdowns for the users in your Pipedrive company account.

Item ownerThe item can be viewed and edited only by the owner, followers, admins of the app and parent visibility group members.
Item owner’s visibility groupThe item can be viewed by any user in the item owner's visibility group, as well as admin users.
Item owner’s visibility group and sub-groupsApp admins and any user in the same, above, or below visibility groups can see items created by users in this group.
All usersAll users in the Pipedrive company can view and edit items created

To add a user to a visibility group, open the visibility group settings and search for that user in the search bar. A Pipedrive user can only be associated with one visibility group at a time.

To remove a user from a visibility group, click on the "X" mark next to the user inside the visibility group. Then, the user will be transferred to the default group.

Note: Users that have deals admin access will have full visibility of all deals and leads regardless of the visibility group setting. In addition, users with global admin access will have full visibility of all person, organization, and product data regardless of the visibility group option.

Pipeline Visibility

Users with account settings access can edit the pipeline visibility settings for users in the visibility groups by de-selecting the pipelines that each group should not be able to see. By default, all visibility groups will have access to all pipelines.

Visibility groups that don’t have access to specific pipelines will not be able to see any trace of the pipeline nor deals inside that pipeline in Pipedrive, as the pipeline will be completely hidden from their accounts.

Users with deals admin permission set will always have access to all pipelines and deals, regardless of the visibility group settings. Learn more about pipeline visibility in this article.

How many visibility groups can I have?

Note: You can purchase the team management booster pack to add more visibility groups without upgrading your plan.

The number of custom visibility groups you can have depends on your subscription.

Number of groups

Visible-to settings in Pipedrive

The Visible-to settings for an item in Pipedrive – like a deal, lead, contact person, organization or product – dictate that item’s specific visibility. An item’s visibility can differ from the visibility set by visibility group ownership. The visible-to settings can be edited in any detail view or in the list view.

Similar to the information above, the visible-to options are the same as the visibility options specific to your Pipedrive plan.

  • Deal or contacts detail view:
  • Leads detail view:
  • List view:


Ownership establishes who owns the item in question. If you own an item in Pipedrive, you have permission to both see and edit it.

Every item imported will be marked as being owned by the user who created it unless otherwise marked as being owned by another user.

If you need to change owner settings, they can be controlled in the detail view or list view, similar to the visible-to setting noted above.

Note: For deals, the owner gets credited for the winning or losing of the deal.

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