Knowledge Base

With Campaigns, you can create and manage double opt-in status contacts. Double opt-ins, also known as confirmed opt-ins, are contacts who confirm their subscription after clicking a confirmation link sent to them via email.

Why double opt-in?

Using double opt-in reduces the likelihood that your contacts will mark your campaign as spam or that the campaign itself will be automatically flagged as spam.

Additionally, explicit consent is the predominant legal basis for electronic marketing in the EU and is a requirement under our Terms of Service. While applicable law may allow certain exceptions, we enforce an opt-in policy to ensure your campaigns always remain compliant and deliverable.

Moreover, companies must be able to provide proof that the user has consented to data processing when asked. Some European countries (e.g., Germany) recommend double opt-in rather than single opt-in to provide such proof.

With Pipedrive's double opt-in solution, you can maintain a better quality email list for marketing campaigns

How to start

To send out a double opt-in request (DOI request), start by clicking on any of your contacts’ detail view.

In the marketing section, next to double opt-in, you’ll see a “Send request” button:

Once you click on the “Send request” button, you’ll see a preview window with additional details such as the sender email, recipient email and the message:

Once a double opt-in request message is sent, the marketing status will be set to “Pending double opt-in”.

You can send up to 100 DOI requests per day to subscribed/interested contacts. However, to protect your sender‘s reputation and ensure your emails reach the inbox, you can send only one double opt-in request at a time.

This prevents you from sending requests in bulk, which helps establish trust with email providers and reduces the risk of your messages being marked as spam due to sudden spikes in activity.

We don‘t recommend sending DOI requests to uninterested/unsubscribed contacts.

Viewing your double opt-in marketing contacts

To see how many double opt-in contacts you have next to your single opt-in contacts, navigate to Contacts > Person page, click on the gear icon to bring up the Customize columns dialog and enable “Double opt-in”.

You’ll then see the double opt-in column next to the marketing status column:

In the double opt-in column, there are two types of statuses:

• Confirmed – the contact has confirmed their subscription through the DOI request.
• Not Confirmed – the contact either hasn‘t accepted a double opt-in subscription or hasn‘t received a double opt-in request email at all.

When creating an email campaign, you can also create a quick filter to send it only to contacts with double-opt-in status.

Go to the person contact list view, add a condition and select: Double opt-in > is > Confirmed.