Knowledge Base

Data enrichment helps you find missing key details about organizations and people in your account. It identifies publicly available information associated with a customer’s email address or domain and adds it directly to their contact information.

This supports better scoring, segmentation, ideal customer profile (ICP) matching and outreach.

Where can I find the Data Enrichment feature?

You can trigger the data enrichment in the deal and contacts detail views.

If there are fields that can be populated through enrichment, the feature will add them directly.

You can also click on ”enrich data” on the respective field information.

How does Data Enrichment work?

Based on your customer’s email domain, company website or company LinkedIn account, Pipedrive will look up publicly available information and add it to their contact information.

The data you can look up depends on the type of enrichment and the Pipedrive plan you’re on.

You can find the latest information about new plans in this article.

Types of enrichment

Enriching a single organization

To enrich a single organization, make sure you’ve entered the correct organization name and at least one of the following:

• A linked person with a work email address

• A filled-in website field

• A populated LinkedIn profile

If they’re not provided, the system will prompt you to populate the required fields before enrichment can proceed.

Fields you can enrich for organizations:

• Address (can also be used for filtering by city or country)

• Industry

• Employee count

• Annual revenue

• LinkedIn profile

• Website

Once you confirm the fields, you’ll see a summary of the information found.

Enriching a single person

You can enrich the following fields for a person:

• Phone number

• Email

• Linked them to the correct organization

• Filled in their email address

• Added their LinkedIn profile

To start email enrichment, you’ll need to have filled in the person’s name and either:

• Linked them to the correct organization

• Their LinkedIn profile

Bulk enrichment for people and organizations

With bulk enrichment, you can enrich up to 100 people and/or organizations at once from the list view in the Contacts tab.

This is useful when you want to quickly update multiple contact records at once, rather than enriching each one individually.

How to enrich in bulk:

Go to Contacts and select People or Organizations. Use filters or search to locate the records you want to enrich.

Select the people and/or organizations from the list view you want to enrich, up to a maximum of 100.

Select the “Enrich items” button and review the fields suggested for enrichment.

Confirm clicking on “Enrich data” to start enriching.

At the end of the enrichment process, you‘ll see an overview screen with the data that has been added to your contacts.

It will also show how many credits were reimbursed, which happens if the data was already filled in, or if the enrichment was unsuccessful.

Enrichment credit usage

Enrichment uses monthly credits allocated per company.

• Each email enrichment costs 2 credits.

• Each phone enrichment costs 5 credits.

• Credits are refreshed monthly based on your plan.

• Once your monthly credits are used up, you can purchase credit top-ups.

Is Data Enrichment GDPR compliant?

The Data Enrichment feature uses RightBound, a powerful sales prospecting platform, to find publicly available information.

You can find RightBound’s privacy policy here.