Knowledge Base

Data enrichment helps you find missing key details about organizations and people in your account. It finds publicly available information linked to a customer’s email address or domain and adds it directly to their contact information.

This supports better scoring, segmentation, ideal customer profile (ICP) matching and outreach.

Where can I find the Data Enrichment feature?

You can trigger the data enrichment in the deal and contacts detail views.

If there are fields that can be populated through enrichment, the feature will add them to the respective fields directly.

You can also click on ”enrich data” on the respective field information.

How does Data Enrichment work?

Based on your customer’s email domain, company website or company LinkedIn account, Pipedrive will look up publicly available information and add it to their contact information.

How to start enriching an organization

To enrich an organization, make sure you’ve entered the correct organization name. You’ll also need one of the following:

• A linked person with a work email address

• A filled-in website field

• A populated LinkedIn profile

Fields you can enrich for organizations

• Address (can also be used for filtering by city or country)

• Industry

• Employee count

• Annual revenue

• LinkedIn profile

• Website

Once you confirm the fields, you'll see a summary of the information found.

How to start enriching a person

You can enrich the following fields for a person:

• Phone number

• Email

• Linked them to the correct organization

• Filled in their email address

• Added their LinkedIn profile

To start email enrichment, you’ll need to have filled in the person’s name and either:

• Linked them to the correct organization

• Added their LinkedIn profile

Is Data Enrichment GDPR compliant?

The Data Enrichment feature finds publicly available information through RightBound, a powerful sales prospecting platform.

You can find RightBound’s privacy policy here.