Knowledge Base

How does pricing work in Pipedrive?

JT
Jenny Takahara, December 15, 2025
Note: Only users with account settings access rights can manage Pipedrive billing. Learn more about user management in this article.

Pipedrive offers four pricing plans to fit teams of any size: Lite, Growth, Premium and Ultimate. You can further customize your subscription with optional add-ons and top-ups.

To view and edit your current subscription, open the account menu in the top-right corner and go to Billing.


Pipedrive plans and billing cycles

To change your plan, click “Manage subscription”, then select “All plans” to see all available options.

Once you’ve chosen your plan, select your preferred billing cycle in the same view:

Here’s how the billing cycles differ:

Billing cycle
Description
Monthly
You’ll pay on the same day each month
Annual
You’ll pay upfront for the entire year and receive a discount

Add-ons

You can enhance your plan with optional add-ons that provide access to additional tools like prospecting, document management and email marketing. Add-ons are billed according to the billing cycle of your selected plan.

Note: Only Premium and Ultimate plans include some add-ons at no additional cost.
Add-on
Lite
Growth
Premium
Ultimate
Add-on
Add-on
Included
Included
Add-on
Add-on
Included
Included
Add-on
Add-on
Included
Included
Add-on
Add-on
Add-on
Add-on
Add-on
Add-on
Add-on
Add-on

Top-ups

If you’ve reached the limits of your current plan, but don’t want to upgrade, you can purchase top-ups to increase specific usage limits. Top-ups follow your plan's billing cycle.

Top-up type
Top-up quantity
Maximum
Available from

(max. 100 million per company)

+250,000
10
Growth plan

(max. 300,000 per company)

+25,000
10
Growth plan
+50
10
Growth plan
+50
10
Growth plan
+100
10,000
Premium plan
Prospector credits
+10
1000
Premium plan
+10
10
Premium plan
+10
10
Premium plan
+10
10
Premium plan
Note: Teams, visibility groups and permission sets are included in one bundled team management top-up.

What affects your total subscription cost

Your total cost depends on a few key factors:

  • Selected plan – Each plan (Lite, Growth, Premium, Ultimate) has its own base price per seat
  • Billing cycle – You can choose between annual or monthly billing
  • Number of seats – You’re charged per seat, whether it’s assigned to a user or not. Learn more about seats and users.
  • Add-ons and top-ups – Optional features and usage extensions that follow your plan's billing cycle
  • Currency and location – Your location determines the billing currency and available payment methods

For example, if you’re on the Growth annual plan with four seats and the LeadBooster add-on, your total would be:

4 seats × Growth annual plan price + LeadBooster add-on price

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