Knowledge Base

Is the Web Visitors feature GDPR compliant?

Jenny Takahara, November 2, 2023

Our Web Visitors feature is fully committed to GDPR compliance. The Web Visitors tracker collects data through Leadfeeder's AWS infrastructure, where it is encrypted both in transit and at rest.

We collect the behavioral data of all website visitors, which includes pages viewed, visitor sources and time spent on the site. The visitor's IP address is collected to detect the company and geographic location. We only show company visits and automatically filter out all users visiting from residential IP addresses.

If you use Web Visitors and want to comply with GDPR we recommend the following:

  • State your usage of Web Visitors in the same places you state your usage of Google Analytics
  • State your usage of Web Visitors in any places you list your usage of tracking and cookies

To further comply with GDPR, when uninstalling the Web Visitors tracking script from your Pipedrive account, all of your visitor data will be deleted.

We use Leadfeeder to power our Web Visitors feature. You can learn more about Leadfeeder and GDPR here.

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