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Where to find it
Contact report fields
Custom fields in contacts reports

Insights: contacts

SR
Steven Reinartz, January 5, 2024
Note: The number of Insights reports you can have depends on your subscription. You can learn more about usage limits in this article.

Contact reports in Insights let you visualize trends and patterns related to your people, organizations and the data linked to them.


Where to find it

Note: For a general guide to the Insights feature and creating reports, check out this article.

To create a contact report, go to your Insights, click the “+” in the top left corner, then choose contact and either people or organizations.


Contact report fields

Note: Custom fields are not supported in contact reports, including custom address fields. While the address field for organizations comes default with any Pipedrive account, the postal address field for people requires connecting contact sync.

Contact reports have unique fields, so you have tools specifically for analyzing your contacts data.

Address fields

Note: Filtering and segmenting with address fields only works if the addresses are properly formatted. For general information about how address fields function in Pipedrive, check out this article.

When creating people and organizations reports, you can filter using location data like country or zip code.

For example, here you can see organizations both filtered and segmented by their country of origin

Followers and files

People and organization reports include the option to filter for or measure by followers and files.

For example, here you can see each quarter of the year with the corresponding number of organization followers.

People specific fields

Note: Some person fields like birthday and job title are only available if contact sync is enabled. For more information about setting up contact sync, check out this guide.

Certain fields like last email received, last email sent, job title and birthday are only available when creating a people report.

For example, here you can see people being filtered to show those who have received emails, sorted by when the recipient contacts were created in Pipedrive.


Custom fields in contacts reports

Many, but not all, custom fields can be used with contact reports.

However, not every field is available in every section of your report, so here’s a breakdown of which custom fields can be used and where.

Field name
Filter by
Measure by
View by
Segment by
Table view
Text
✔️
✔️
✔️
✔️
Long text
✔️
✔️
✔️
✔️
Single option
✔️
✔️
✔️
✔️
Multiple options
✔️
✔️
✔️
✔️
Autocomplete
✔️
✔️
✔️
✔️
Numerical
✔️
✔️
✔️
Monetary
✔️
✔️
User
✔️
✔️
✔️
✔️
Organization
✔️
✔️
✔️
✔️
Person
✔️
✔️
✔️
✔️
Phone
✔️
Time
✔️
Time Range
✔️
Date
✔️
✔️
✔️
✔️
Date Range
✔️

Address fields

While the address type custom is available for contact reports, not every sub-field is. For address custom fields you can use:

  • City/town/village/locality
  • Country
  • State/country
  • Address
  • Full/combined address
Note: For more information about custom fields, check out this article.
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