Knowledge Base

Usage limits in Pipedrive

JT
Jenny Takahara, November 4, 2025
Note: As of September 30, 2025, the old Pipedrive plan limits have been updated to reflect the new plan limits.

In Pipedrive, usage limits are based on the plan you’re on.


Usage limits per plan

Old Pipedrive plans

Feature
Essential
Advanced
Professional
Power
Enterprise
Leads and deals (per company)
2,000 x seats
4,000 x seats
10,000 x seats
15,000 x seats
Unlimited
Custom fields (per company)
30
100
300
500
Unlimited
Insights reports (per user)
15
30
150
250
Unlimited
Automations (per company)
N/A
50
100

150

250
If/else condition (per automation)
N/A
1
5

10

20
Sequences (per company)
N/A
N/A
10
20
50
Multiple email sync (per user)
N/A
1 email account
2 email accounts
3 email accounts
5 email accounts
Shared team inboxes (per company)
N/A
N/A
N/A
1 email account
5 email accounts
Teams (per company)
N/A
N/A
3
15
Unlimited
Custom visibility groups (per company)
N/A
N/A
3
15
Unlimited
Custom permission sets (per company)
N/A
N/A
2
10
Unlimited
Custom scores (per company)
N/A
N/A

N/A

5
10
API tokens (per company)
30,000 x seats
60,000 x seats
90,000 x seats
150,000 x seats
210,000 x seats

New Pipedrive plans

Feature
Lite
Growth
Premium
Ultimate
Leads and deals (per company)
2,500 x seats

(up to 300,000)

5,000 x seats

(up to 300,000)

15,000 x seats

(up to 300,000)

20,000 x seats

(up to 300,000)

Custom fields (per company)
30
100
300
500
Insights reports (per user)
15
50
250
500
Automations (per company)
N/A
50
150

250

If/else condition (per automation)
N/A
3
10

20

Sequences (per company)
N/A
5
25
50
Multiple email sync (per user)
N/A
1 email account
3 email accounts
5 email accounts
Shared team inboxes (per company)
N/A
N/A
1 email account
5 email accounts
Teams (per company)
N/A
N/A
15
25
Custom visibility groups (per company)
N/A
N/A
15
25
Custom permission sets (per company)
N/A
N/A
15
25
Custom scores (per company)
N/A
N/A
5
10
API tokens (per company)
30,000 x seats

(up to 100 million)

60,000 x seats

(up to 100 million)

150,000 x seats

(up to 100 million)

210,000 x seats

(up to 100 million)

Note: Pipedrive has no usage limits for contacts. However, third-party apps like Google Contacts can. If you have contact sync enabled, you may encounter a limit imposed by your contact provider.
Note: The absolute maximum number of leads and deals allowed in a company account is 300,000, and the maximum number of API tokens is 100 million, regardless of seat-based calculations.

Leads and deals limit

Starting May 29, 2025, the leads and deals usage limit has replaced the previous open deals limit for new accounts. Existing accounts have also had their limit replaced at their next renewal date on October 1, 2025.

Open deals
An open deal refers to a deal that has not been won, lost, or deleted.
All accounts will have their open deals limit replaced by a leads and deals limit by October 2026.
Leads and deals
Total combined number of active leads and open, won or lost deals that have not been archived or deleted.
Applicable to new accounts created from May 2025 or to existing accounts at their next renewal date from October 2025.
To ensure performance stability, the maximum combined number of leads and deals allowed is 300,000 on all plans, except Enterprise.

To determine your current usage and lead and deals limits, refer to your billing information or the Usage menu in your company settings.


Automations limits

Some features of the Automations tool are limited for performance reasons. The limits are the same across all plans, except for the Advanced plan.

Each automation can have:

  • 10 actions per path
  • 10 delay steps per path (except the Advanced plan with 3 delays per path)
  • 90 days total time limit per path
  • 7 days maximum in any wait for condition step

The number of if/else conditions you can add to an automation depends on your plan. You can find the specific limits in the usage limits table above.

Note: Usage limits are also applied to the total number of automations you can have active in your account. For more information about these limits, refer to this article.

How can I view my usage?

You can view your usage details by going to Settings > Company > Usage.

Note: Admin users will be notified in-app and by email when the limit reaches 80% and 100%.

What happens when I reach usage limits?

Pipedrive won’t delete any of your data when you’re over a limit; however, you’ll be blocked from manually adding more of the exceeded data.

When that happens, you can:

When you reach an open deals or leads and deals limit, excess deals created by automations, LeadBooster (Chatbot or Web Forms), public API or during an import are sent to your deals waitlist or import skip file instead. They can be re-imported when you free up space in your account.

Note: Deals that have been on the waitlist for one year will be automatically deleted. Automatically created leads don’t go to any waitlist and are discarded.
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