Knowledge Base

Usage limits in Pipedrive

JT
Jenny Takahara, May 29, 2025
Note: Pipedrive has no usage limits for contacts. However, third-party apps like Google Contacts can. If you have contact sync enabled, you may get a limit from your contact provider.

In Pipedrive, usage limits are based on the plan you’re on.


Usage limits per plan

Essential
Advanced
Professional
Power
Enterprise
Open deals (per company)
Note: More info in section below.
3,000
10,000
100,000
200,000
Unlimited
Custom fields (per company)
30
100
300
500
Unlimited
Insights reports (per user)
15
30
150
250
Unlimited
Custom visibility groups (per company)
N/A
N/A
3

15

Unlimited
Custom permission sets (per company)
N/A
N/A
2

10

Unlimited
Teams (per company)
N/A
N/A
3
15
Unlimited
Automations (active per user)
N/A
30
60
90
180
Multiple email sync (per user)
N/A
1 email account
2 email accounts
3 email accounts
5 email accounts
API tokens (per company)
30,000
60,000
90,000
150,000
210,000
Leads and deals (per company)
Note: More info in section below.
1,000 x seats
3,000 x seats
10,000 x seats
15,000 x seats
Unlimited

Leads and deals limit

Starting 29th of May 2025, the leads and deals usage limit applies to company accounts created on or after this date, replacing the previous open deals limit.

Open deals
An open deal refers to a deal that has not been won, lost, or deleted.
Note: Applicable to company accounts created before May 2025.
Leads and deals
Total combined number of leads and deals that have not been archived or deleted
Note: Applicable to accounts created from May 2025. To ensure performance stability, 300,000 is the maximum combined number of leads and deals allowed on all plans except Enterprise.

To know whether your account is subject to open deals limit or leads and deals limit, refer to your billing information or to the Usage menu in your company settings.

Automations

Some features of the Automations tool also depend on the plan you’re on.

Delays per automation

Advanced
Professional
Power
Enterprise
30 active automations per user60 active automations per user90 active automations per user180 active automations per user
10 actions per automation10 actions per automation10 actions per automation10 actions per automation
3 delays per automation10 delays per automation10 delays per automation10 delays per automation
Total Time Limit: 90 daysTotal Time Limit: 90 daysTotal Time Limit: 90 daysTotal Time Limit: 90 days
Note: Usage limits are also applied to the number of total workflows you can have active in your account. For more information about these limits, read this article.

How can I view my usage?

You can view your usage details by going to Settings > Company > Usage.

Note: Admin users will be notified in-app and by email when the limit reaches 80% and 100%.

What happens when I’ve reached usage limits?

Pipedrive won’t delete any of your data when you’re over a limit.

However, you’ll be blocked from manually adding more of the exceeded data until you free up space or upgrade to a higher plan.

When you’re at an open deals or leads and deals limit, excess deals created by automations, LeadBooster (Chatbot or Web Forms), public API, or during an import will instead be sent to your deals waitlist or import skip file, respectively. Both of these can be re-imported when there is more space in your account.

Note: Deals that have been on the waitlist for one year will be automatically deleted. Automatically created leads don’t go to any waitlist and are discarded.

How can I stay under the limits?

There are a few ways to ensure you stay under the limit:

  • Follow our tips to cleanup your account and free up space in this article
  • Archive deals and leads from active usage without deleting them
  • Use the data cleanup dashboard accessible from Settings> Company > Usage

Archived items don’t count towards the leads and deals limit. Learn more about archiving in this article.

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