Usage limits in Pipedrive
In Pipedrive, usage limits are based on the plan you’re on.
Usage limits per plan
Old Pipedrive plans
Feature | Essential | Advanced | Professional | Power | Enterprise |
Leads and deals (per company) | 2,000 x seats | 4,000 x seats | 10,000 x seats | 15,000 x seats | Unlimited |
Custom fields (per company) | 30 | 100 | 300 | 500 | Unlimited |
Insights reports (per user) | 15 | 30 | 150 | 250 | Unlimited |
Automations (per company) | N/A | 50 | 100 | 150 | 250 |
If/else condition (per automation) | N/A | 1 | 5 | 10 | 20 |
Sequences (per company) | N/A | 5 | 10 | 20 | 20 |
Multiple email sync (per user) | N/A | 1 email account | 2 email accounts | 3 email accounts | 5 email accounts |
Shared team inboxes (per company) | N/A | N/A | N/A | 1 email account | 5 email accounts |
Teams (per company) | N/A | N/A | 3 | 15 | Unlimited |
Custom visibility groups (per company) | N/A | N/A | 3 | 15 | Unlimited |
Custom permission sets (per company) | N/A | N/A | 2 | 10 | Unlimited |
Custom scores (per company) | N/A | N/A | N/A | 5 | 10 |
Data enrichment credits (per company) | N/A | N/A | N/A | 50 | 500 |
API tokens (per company) | 30,000 x seats | 60,000 x seats | 90,000 x seats | 150,000 x seats | 210,000 x seats |
New Pipedrive plans
Feature | Lite | Growth | Premium | Ultimate |
Leads and deals (per company) | 2,500 x seats | 5,000 x seats | 15,000 x seats | 20,000 x seats |
Custom fields (per company) | 30 | 100 | 300 | 500 |
Insights reports (per user) | 15 | 30 | 250 | 500 |
Automations (per company) | N/A | 50 | 150 | 200 |
If/else condition (per automation) | N/A | 3 | 5 | 20 |
Sequences (per company) | N/A | 5 | 10 | 20 |
Multiple email sync (per user) | N/A | 1 email account | 3 email accounts | 5 email accounts |
Shared team inboxes (per company) | N/A | N/A | 1 email account | 5 email accounts |
Teams (per company) | N/A | N/A | 15 | 25 |
Custom visibility groups (per company) | N/A | N/A | 15 | 25 |
Custom permission sets (per company) | N/A | N/A | 15 | 25 |
Custom scores (per company) | N/A | N/A | 5 | 10 |
Data enrichment credits (per company) | N/A | N/A | 100 | 500 |
API tokens (per company) | 30,000 x seats | 60,000 x seats | 150,000 x seats | 210,000 x seats |
Leads and deals limit
Starting 29th of May 2025, the leads and deals usage limit applies to company accounts created on or after this date, replacing the previous open deals limit.
Open deals | An open deal refers to a deal that has not been won, lost, or deleted. Applicable to company accounts created before May 2025. |
Leads and deals | Total combined number of leads and deals that have not been archived or deleted Applicable to accounts created from May 2025. To ensure performance stability, 300,000 is the maximum combined number of leads and deals allowed on all plans except Enterprise. |
To know whether your account is subject to open deals limit or leads and deals limit, refer to your billing information or to the Usage menu in your company settings.

Automations limits
Some features of the Automations tool also depend on the plan you’re on.
Delays per automation in old Pipedrive plans
Advanced | Professional | Power | Enterprise |
30 active automations per user | 60 active automations per user | 90 active automations per user | 180 active automations per user |
10 actions per automation | 10 actions per automation | 10 actions per automation | 10 actions per automation |
3 delays per automation | 10 delays per automation | 10 delays per automation | 10 delays per automation |
Total Time Limit: 90 days | Total Time Limit: 90 days | Total Time Limit: 90 days | Total Time Limit: 90 days |
How can I view my usage?
You can view your usage details by going to Settings > Company > Usage.

What happens when I’ve reached usage limits?
Pipedrive won’t delete any of your data when you’re over a limit.
However, you’ll be blocked from manually adding more of the exceeded data until you free up space or upgrade to a higher plan.

When you’re at an open deals or leads and deals limit, excess deals created by automations, LeadBooster (Chatbot or Web Forms), public API, or during an import will instead be sent to your deals waitlist or import skip file, respectively. Both of these can be re-imported when there is more space in your account.
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