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Usage limits in Pipedrive

Jenny Takahara, July 17, 2025

In Pipedrive, usage limits are based on the plan you’re on.

Usage limits per plan

Old Pipedrive plans

Feature	Essential	Advanced	Professional	Power	Enterprise
Leads and deals (per company)	2,000 x seats	4,000 x seats	10,000 x seats	15,000 x seats	Unlimited
Custom fields (per company)	30	100	300	500	Unlimited
Insights reports (per user)	15	30	150	250	Unlimited
Automations (per company)	N/A	50	100	150	250
If/else condition (per automation)	N/A	1	5	10	20
Sequences (per company)	N/A	5	10	20	20
Multiple email sync (per user)	N/A	1 email account	2 email accounts	3 email accounts	5 email accounts
Shared team inboxes (per company)	N/A	N/A	N/A	1 email account	5 email accounts
Teams (per company)	N/A	N/A	3	15	Unlimited
Custom visibility groups (per company)	N/A	N/A	3	15	Unlimited
Custom permission sets (per company)	N/A	N/A	2	10	Unlimited
Custom scores (per company)	N/A	N/A	N/A	5	10
Data enrichment credits (per company)	N/A	N/A	N/A	50	500
API tokens (per company)	30,000 x seats	60,000 x seats	90,000 x seats	150,000 x seats	210,000 x seats

New Pipedrive plans

Feature	Lite	Growth	Premium	Ultimate
Leads and deals (per company)	2,500 x seats	5,000 x seats	15,000 x seats	20,000 x seats
Custom fields (per company)	30	100	300	500
Insights reports (per user)	15	30	250	500
Automations (per company)	N/A	50	150	200
If/else condition (per automation)	N/A	3	5	20
Sequences (per company)	N/A	5	10	20
Multiple email sync (per user)	N/A	1 email account	3 email accounts	5 email accounts
Shared team inboxes (per company)	N/A	N/A	1 email account	5 email accounts
Teams (per company)	N/A	N/A	15	25
Custom visibility groups (per company)	N/A	N/A	15	25
Custom permission sets (per company)	N/A	N/A	15	25
Custom scores (per company)	N/A	N/A	5	10
Data enrichment credits (per company)	N/A	N/A	100	500
API tokens (per company)	30,000 x seats	60,000 x seats	150,000 x seats	210,000 x seats

Note: Pipedrive has no usage limits for contacts. However, third-party apps like Google Contacts can. If you have contact sync enabled, you may get a limit from your contact provider.

Leads and deals limit

Starting 29th of May 2025, the leads and deals usage limit applies to company accounts created on or after this date, replacing the previous open deals limit.

Open deals	An open deal refers to a deal that has not been won, lost, or deleted. Applicable to company accounts created before May 2025.
Leads and deals	Total combined number of leads and deals that have not been archived or deleted Applicable to accounts created from May 2025. To ensure performance stability, 300,000 is the maximum combined number of leads and deals allowed on all plans except Enterprise.

To know whether your account is subject to open deals limit or leads and deals limit, refer to your billing information or to the Usage menu in your company settings.

Automations limits

Some features of the Automations tool also depend on the plan you’re on.

Delays per automation in old Pipedrive plans

Advanced	Professional	Power	Enterprise
30 active automations per user	60 active automations per user	90 active automations per user	180 active automations per user
10 actions per automation	10 actions per automation	10 actions per automation	10 actions per automation
3 delays per automation	10 delays per automation	10 delays per automation	10 delays per automation
Total Time Limit: 90 days	Total Time Limit: 90 days	Total Time Limit: 90 days	Total Time Limit: 90 days

Note: Usage limits are also applied to the number of total automations you can have active in your account. For more information about these limits, read this article.

How can I view my usage?

You can view your usage details by going to Settings > Company > Usage.

Note: Admin users will be notified in-app and by email when the limit reaches 80% and 100%.

What happens when I’ve reached usage limits?

Pipedrive won’t delete any of your data when you’re over a limit.

However, you’ll be blocked from manually adding more of the exceeded data until you free up space or upgrade to a higher plan.

When you’re at an open deals or leads and deals limit, excess deals created by automations, LeadBooster (Chatbot or Web Forms), public API, or during an import will instead be sent to your deals waitlist or import skip file, respectively. Both of these can be re-imported when there is more space in your account.

Note: Deals that have been on the waitlist for one year will be automatically deleted. Automatically created leads don’t go to any waitlist and are discarded.

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