What is a role-based email address?
A role-based email address is a company email address defined by a job role or team rather than a specific person.
These email addresses are usually managed by several people and have generic prefixes that don’t identify a specific employee (for example, a support team that uses an email address like [email protected] or a marketing team that uses [email protected]).
Role-based email addresses usually don’t opt-in to receive emails, meaning they’re not genuine subscribers. For that reason, role-based email addresses are associated with increased bounce rates and spam complaints, negatively impacting sender’s reputation and deliverability.
Pipedrive automatically blocks specific role-based email addresses from receiving campaign emails to protect deliverability.
Here is a list of some of the role-based email addresses that are blocked for Pipedrive campaigns.
abuse@admin@billing@compliance@devnull@dns@ftp@help@hostmaster@inoc@ispfeedback@ispsupport@list-request@list@maildaemon@noc@no-reply@noreply@null@phish@phishing@postmaster@privacy@registrar@root@security@spam@support@sysadmin@tech@undisclosed-recipients@unsubscribe@usenet@uucp@webmaster@www@everyone@default@email@feedback@info@mail@marketing@news@newsletter@ops@order@press@sales@
In cases where the use of role-based email addresses is necessary, sending a double opt-in request to these addresses is required before adding them as subscribers.
Once the recipients confirm the double opt-in request, campaigns can be sent to these role-based email addresses.
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