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What is a role-based email address?

YS
Yssel Salas, September 13, 2024

A role-based email address is a company email address defined by a job role or team rather than a specific person.

These email addresses are usually managed by several people and have generic prefixes that don’t identify a specific employee (for example, a support team that uses an email address like [email protected] or a marketing team that uses [email protected]).

Role-based email addresses usually don’t opt-in to receive emails, meaning they’re not genuine subscribers. For that reason, role-based email addresses are associated with increased bounce rates and spam complaints, negatively impacting sender’s reputation and deliverability.

Pipedrive automatically blocks specific role-based email addresses from receiving campaign emails to protect deliverability.

Note: To safeguard both your deliverability and ours, sending emails to role-based email addresses is not allowed.

Here is a list of some of the role-based email addresses that are blocked for Pipedrive campaigns.

  • abuse@
  • admin@
  • billing@
  • compliance@
  • devnull@
  • dns@
  • ftp@
  • hostmaster@
  • inoc@
  • ispfeedback@
  • ispsupport@
  • list-request@
  • list@
  • maildaemon@
  • noc@
  • no-reply@
  • noreply@
  • null@
  • phish@
  • phishing@
  • postmaster@
  • privacy@
  • registrar@
  • root@
  • security@
  • spam@
  • support@
  • sysadmin@
  • tech@
  • undisclosed-recipients@
  • unsubscribe@
  • usenet@
  • uucp@
  • webmaster@
  • www@
  • everyone@
  • default@
  • email@
  • feedback@
  • info@
  • mail@
  • marketing@
  • news@
  • newsletter@
  • ops@
  • order@
  • press@
  • sales@

In cases where the use of role-based email addresses is necessary, sending a double opt-in request to these addresses is required before adding them as subscribers.

Once the recipients confirm the double opt-in request, campaigns can be sent to these role-based email addresses.

Note: If you’re having issues with Campaigns deliverability reach out to our support team.
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