What is a role-based email address?
A role-based email address is a company email address defined by a job role or team rather than a specific person.
These email addresses are usually managed by several people and have generic prefixes that don’t identify a specific employee (for example, a support team that uses an email address like [email protected] or a marketing team that uses [email protected]).
Role-based email addresses usually don’t opt-in to receive emails, meaning they’re not genuine subscribers. For that reason, role-based email addresses are associated with increased bounce rates and spam complaints, negatively impacting sender’s reputation and deliverability.
Pipedrive automatically blocks specific role-based email addresses from receiving campaign emails to protect deliverability.
Here is a list of some of the role-based email addresses that are blocked for Pipedrive campaigns.
- abuse@
- admin@
- billing@
- compliance@
- devnull@
- dns@
- ftp@
- hostmaster@
- inoc@
- ispfeedback@
- ispsupport@
- list-request@
- list@
- maildaemon@
- noc@
- no-reply@
- noreply@
- null@
- phish@
- phishing@
- postmaster@
- privacy@
- registrar@
- root@
- security@
- spam@
- support@
- sysadmin@
- tech@
- undisclosed-recipients@
- unsubscribe@
- usenet@
- uucp@
- webmaster@
- www@
- everyone@
- default@
- email@
- feedback@
- info@
- mail@
- marketing@
- news@
- newsletter@
- ops@
- order@
- press@
- sales@
In cases where the use of role-based email addresses is necessary, sending a double opt-in request to these addresses is required before adding them as subscribers.
Once the recipients confirm the double opt-in request, campaigns can be sent to these role-based email addresses.
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