Campaigns Insights: conversion reports
To improve your marketing campaigns, it’s crucial to know how well your emails are reaching your audience. With the campaigns conversion report, you can see statistics related to message deliverability, like:
- Open and click rates
- Reported as spam rates
- Click through rates
To create a new Campaigns conversion report, go to Insights and click ”+“ > Report > Campaign > Conversion.
While most Pipedrive Insights reports have a measure by field, Campaigns conversion reports have a conversion field instead.
You can also hover your cursor over any column in your report to see the data contained there.
In this example, the user has sent seven campaign emails in the filtered time span, and two of those emails have been opened.
Here is a chart showing the fields available in the report and how those conversions are calculated.
What does it mean
How this conversion metric is calculated
Recipients who opened an email at least once
Sum of unique opens / All delivered emails
Recipients who clicked on at least one link in an email
All recipients who clicked / All opened emails
Spam report rate
Recipients who marked sent emails as a SPAM
Sum of reported as SPAM recipients / All delivered emails
Recipients unsubscribed from a mailing list after receiving an email
Sum of unsubscribed recipients / All delivered emails
Emails successfully delivered to recipients’ inboxes
Sum of delivered emails / All emails sent
Recipients who clicked on at least one link in an email at least once
Sum of unique clicks / All delivered emails
Emails not delivered to recipients’ inboxes due to specified reasons
Sum of bounced emails / All emails sent