Knowledge Base

To improve your marketing campaigns, it’s crucial to know your open, clicked and “reported as spam” rates. With Pipedrive’s conversion report for campaigns, you can have that data at your fingertips.

Creating your report

Go to the Insights tool, then click the “+” in the top-left corner and select Campaign→ Conversion:

Conversion-specific fields

When creating a conversion report, you may notice a Measure by in the drop-down list instead of Conversion.

This is unique to the campaign conversion report, and these fields show percent rates for those data points.

Here is a chart showing the fields available in the report and how those conversions are calculated.