Campaigns Insights: conversion reports
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To improve your marketing campaigns, it’s crucial to know your open, clicked and “reported as spam” rates. With Pipedrive’s conversion report for campaigns, you can have that data at your fingertips.
Creating your report
Go to the Insights tool, then click the “+” in the top-left corner and select Campaign→ Conversion:
Conversion-specific fields
When creating a conversion report, you may notice a Measure by in the drop-down list instead of Conversion.
This is unique to the campaign conversion report, and these fields show percent rates for those data points.
Here is a chart showing the fields available in the report and how those conversions are calculated.
| Conversion field | What does it mean | How this conversion metric is calculated |
| Open rate | Recipients who opened an email at least once | Sum of unique opens / All delivered emails |
| Click through rate | Recipients who clicked on at least one link in an email | All recipients who clicked / All opened emails |
| Reported as spam rate | Recipients who marked sent emails as a SPAM | Sum of reported as SPAM recipients / All delivered emails |
| Unsubscribed rate | Recipients unsubscribed from a mailing list after receiving an email | Sum of unsubscribed recipients / All delivered emails |
| Delivery rate | Emails successfully delivered to recipients’ inboxes | Sum of delivered emails / All emails sent |
| Click rate | Recipients who clicked on at least one link in an email at least once | Sum of unique clicks / All delivered emails |
| Bounced rate | Emails not delivered to recipients’ inboxes due to specified reasons | Sum of bounced emails / All emails sent |
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