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Can I bulk-add followers?

You can use this following solution to get this done:

1. Add the ID column to the deal list view and export out the list to Excel like shown here.

2. In Excel add a column for deal/person/product or organization followers and include all the users you want to add as a follower with a comma separated.

3. Now import the Excel file back into Pipedrive like explained here with the using of the ID field: 

4. During the mapping of the import make sure you use the deal/person/product or organization follower field on the left side to map it out to your follower column of the spreadsheet