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What does it mean when I follow a product?

Note: The Products feature is one of the many useful features of Pipedrive’s Gold plan. To learn how to switch plans, click here.

This is related to visibility settings in Pipedrive. Regular Users will be able to see and edit a product that has its visibility set to ‘Owner and followers only’, assuming they are a follower of the product.
Regular Users that are not followers, however, will not be able to see and edit the product.