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What does it mean when I follow a product?

Note: The Products feature is available in the Gold plan. To switch to the Gold plan, go to Settings > Billing > Change plans.

This is related to visibility settings in Pipedrive. Regular Users will be able to see and edit a product that has its visibility set to ‘Owner and followers only’, assuming they are a follower of the product.
Regular Users that are not followers, however, will not be able to see and edit the product.