Insights reports: chart types
The Insights feature lets you customize and display your report data in a variety of ways. This includes different types of charts, so you can see your data in a way that best suits your needs.
There are five different chart types available in Insights:
- Column chart
- Bar chart
- Pie chart
- Scorecard chart
- Table chart
With column and bar charts, you have three fields for organizing your data:
- Measure-by (Y-axis)
- View-by (X-axis)
- Segment-by (not mandatory)
The bar chart has the same fields, but the view-by and measure-by fields are switched.
Pie charts include measure-by and segment-by fields, but unlike column and bar charts, they don’t feature a view-by field.
The scorecard chart shows the total of a chosen measurement (number of activities, lead value, etc.)
The smaller number and colored arrow above your scorecard show if the value has increased or decreased in the specified time interval, and by how much.
In this case, the number of activities has decreased by 26 since last month.
With the table chart, you can see your data as a customizable list, similar to the list view.
- Choose which columns appear there using the gear icon
- Drag your columns to change their position
- Click on any column header to organize the data in that column
You can also click ”Export“ to download a spreadsheet of your report data.