Knowledge Base

Creating an automation


Jenny Takahara, February 17, 2023
Note: This feature is only available to Advanced, Professional, and Enterprise plan users. This article features the most recent version of our automation feature and may differ from the one in your account. If you don't have the most up-to-date version and would like to use it, please contact our support team.


Note: Only global admin users in Pipedrive may create automations unless that permission has been enabled for other users' permission set in the company Pipedrive account. Learn more about permission sets in this article.

If you find yourself repeating the same administrative tasks in Pipedrive – scheduling the same activity after a deal has been moved to a specific stage in your pipeline – then it might be in your company's interest to automate those tasks, so you can concentrate on the important things that make your business thrive.

Automated workflows speed up your processes by automating tasks based on a trigger event chosen by you.

Automations in Pipedrive are made up of two parts – a trigger event and an action event.

  • The trigger event is the “if” portion of an if-then equation: Before the automation occurs, this programmed action needs to occur.
    This can be the creation, updating, or deletion of a person, organization, activity, or deal in Pipedrive.
  • The action event is the “then” part of an if-then equation: Once the trigger event has occurred, this is the action you wish to take place.
    This can be the creation, updating, or deletion of a person, organization, activity, or deal in Pipedrive, or the sending of an email from the email address synced to your Pipedrive account.

Creating an automation

Note: For an in-depth visual guide into the automation tool, check out our weekly webinar.

To access the automation feature, click on the “... (more) tab > Automations.

To begin creating an automation, click the + Add automation” button, found in the upper-right of the automation page.

Once clicked, provide a name (and description, if helpful) for your intended automation – don’t worry, this name can be edited later – and click “Save”.

Note: The automation name can be up to 120 characters long. The automation description can be 200 characters long.

To begin designing your automation, click the “Add trigger” button. You will see a sidebar where you can choose the item and event that will trigger your automation.

When configuring your trigger, you can choose between six options – deal, person, activity, lead, organization, and project – with three options of what event relating to that item will trigger the automation – creation, updating, or deletion.

Once you have chosen the trigger type and the trigger event, click the “Apply trigger” button.

With the trigger event in place, you will then have an option to apply a condition (or conditions) to your trigger. Here, you can define under what circumstances your automation will trigger.

After saving your condition, click on the plus sign "+" to choose your next step. This can be another condition or your action event.

When defining your action, you can choose between eight default options – person, organization, lead, deal, activity, email, campaigns and project – as well as integrations – Slack, Microsoft Teams, Trello and Asana. You are able to choose action types that are specific to each option.

Note: Automations set up to create a new deal will fail at that step if you are at your open deal limit. The automation will not resume if this deal is created later manually or through an upload. Learn more about usage limits in this article.

You can add multiple actions to your automation and they will always be executed from the top and work down the list. E.g., Step 3 will only be executed after step 2 is done.

However, note that automations don't wait until each condition for every action is met. The automation will execute the actions separately based on the initial trigger. If a condition of a specific action is not met, the action won't be executed and the system will continue to the next action.

Here you can see how you would set up an automation that would move your new deal to a different pipeline depending on the deal owner.

Note: When choosing to send an email as an action event in your automation, the action event will only be able to use the email address synced to Pipedrive via the email sync feature. No other email address or account can be used for the purposes of automation.
Note: If you set a trigger to create an activity and do not set a date for that activity action, it will be set for the same day as the activity action. To schedule an activity to be due in the future, choose options like “In one day” or “next Tuesday” for due dates that are relative to when the action was triggered.

To specify which users are allowed to trigger this automation, check the option at the top-right of the automation and select which option you would prefer.

Note: You can set up an automation that sends out emails to be triggered by any user in your account through the email sync feature. However, the email will always be sent from the user who created the automation. If you want to trigger an email from your own email address, you will have to set up your own automation.

Once you have made all of your choices and designed your automation, click the Save” button to finalize your automation.

Once you save your automation, it will be listed on the automation list view.

You may also view all of your created automations along with the automations that have been created for the entire company's Pipedrive account, sort by updated time and apply filters.

You may edit, delete, or mark automations as active or inactive. If an automation is marked as inactive, the trigger and action functions will not occur.

Inactive automations are grayed out to allow you to quickly understand which automations are currently active in your Pipedrive account.

Note: Importing data into your Pipedrive account does not trigger any actions within automations, even ones associated with the creation or updating of information in the Pipedrive account.
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