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What are followers?

Followers in Pipedrive are the other users in your company Pipedrive account.
Adding a Pipedrive user as a follower to an item — like a deal, person, or organization — will provide that user access to view an item that may otherwise be hidden to them, as determined by the set visibility permissions.

The follower setting is also used to notify the follower of any updates made to the items that they follow. Similarly, Pipedrive users can be added as followers to other users in the Pipedrive account, which adds them as a follower to all items owned by that user.