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Lead labels

JT
Jenny Takahara, January 28, 2026

Your Leads Inbox can get cluttered with potential sales, so adding color-coded lead labels lets you visually categorize your leads as you qualify them.


Add labels to a lead

Note: Lead labels can’t be imported.

To add a label to a lead, select a lead from your Leads Inbox and click ”+ Add labels“ in the details section.

Since your leads may not always fall into a single category, you can assign multiple labels at once.


Create new labels

To create a new lead label, go to the labels section in your details and click + Add new label.“

Choose a name and color for your lead, then click ”Save“ to confirm.

Note: To remove a label from a lead, click on a label that’s already been added.

Editi lead labels

You can edit existing labels by clicking the pencil icon next to one.

You can alter the name and color, or delete the label by clicking the trash can icon.

Click ”Save“ to confirm the changes.

Note: If you delete a label, it will be deleted for any leads that have this label applied.

Filter by lead labels

On the top right corner of your leads page, click the labels dropdown to view your existing labels and select one or multiple labels to filter by.

When you filter for one label, you‘ll see leads that include that label even if the leads have additional labels.

You can reset the filter by clicking ”All labels.“


Bulk edit lead labels

You can add labels to multiple leads by selecting them in the Leads inbox to open the bulk editing menu.

You can select one or multiple labels to add, and click ”Update“ in the bottom right corner to confirm the changes.


Copy labels on lead and deal conversion

When you convert a lead into a deal or a deal into a lead, you can choose to automatically copy the labels.

When you enable label copy on conversion, any labels attached to a lead or deal will automatically appear prefilled in the conversion modal and carry over to the new lead or deal record, ensuring those labels are immediately available in the lead or deal label list.

How to enable label copy on lead and deal conversion?

Note: This action is only available to global admin users.

Go to Settings > Company Settings > Labels and toggle the copy option.

Note: Enabling the option to copy labels on lead and deal conversion is not retroactive and applies only to future conversions. You can add up to 1000 deal labels in your company account.
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